Company name/address at the bottom of the screen, and the presence or absence of a privacy policy and terms of service. use on the page. Note that among these, several of them can be measured by Google. I've had several clients who didn't have a privacy policy on their landing pages. Their quality scores (QS) all topped out at 8 out of 10; several weeks after adding a privacy policy, their accounts' quality scores improved across the board, and suddenly, their top terms (i.e. brand, due to high CTR, rewarded with a high QS) went from 8 to 10.
Although this is not an aspect explicitly documented by Google, I believe that a privacy policy is a key quality signal that Google relies on. So for landing jewelry retouching service pages, at a minimum, make sure: they charge. there is no redirect. they are fast. they have a privacy policy. If you make sure of these four things, you have a good chance of making your landing pages work at least adequately, and then you can focus on usability and messaging to increase conversions. Conclusion If, as an SEM account manager,
you focus on setting up – and verifying and maintaining – tracking, targeting, and a good user experience, then your campaigns have a very good chance of succeeding. Then you have a good chance of moving the ball forward for your business and your own career. In the third part, I will explain how to obtain more responsibilities. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.