Know your audience and understand how they see and interact with your brand. 6. DMV.org wants to reduce frustration for vehicle owners The DMV website is designed to provide helpful information to simplify the DMV experience. More than 200 million visitors use it every year as an educational resource. The DMV generates on-site revenue when visitors purchase products like insurance through its partners. Since the site only makes money when there is a transaction, the DMV wanted to improve revenue per visitor. In one test, DMV.org performed A/B testing on opt-ins for insurance quotes: dmv1 The result was a 14% increase in revenue across all content pages featuring this banner.
Advertising Continue reading below To take away The first banner was all about convenience, counting the steps to get a quote. The hair masking service upgraded version focused on what mattered most to car owners: getting the lowest rate. Knowing your audience's pain points and the things they think can help you better position solutions to get them to convert. 7. Busines Suites is getting big with the changes Busines Suites is a virtual office provider. The company faced the challenge of not seeing the level of conversion from its landing pages that it originally expected. It was annoying because that's where most of his traffic came from. Rather than testing small, incremental changes over time, Busines Suites opted for a massive redesign of its landing page.
This included: Limited and more concise copy Fewer form fields Deleting Location-Specific Address Lists The results paid off. After a radical overhaul, Busines Suites saw an 88% increase in conversions over previous pages. (Full case study here) Advertising Continue reading below To take away Sometimes you have to test something big and make a significant change. For small businesses, this is sometimes the best way to go when you need a dramatic improvement in conversions. 8. AvidXchange Gets Sales Funnel Position Information AvidXchange provides a solution for automating invoices and payments, and it has always worked well with internal marketing.