In today 's marketing world , being able to quickly adapt to change is the key to surviving and thriving. Being adaptive is a matter of methodology. For this reason, more and more teams are abandoning pyramid structures and large long-term projects to adopt agile marketing . This new way of working provides the flexibility we need to respond to a changing environment, but it also implies a profound change in the company's culture. We are going to see what agile marketing is and the keys to implement it successfully . Do you want the best templates to create an effective step-by-step marketing plan? Download this free pack here. The 10 keys to an agile marketing strategy What is agile marketing?
Agile marketing consists of applying an Agile methodology to Photo Retouching manage and improve the way a marketing team works . This methodology has several important differences from traditional marketing, such as a focus on frequent launches, deliberate experiments, and a commitment to audience satisfaction. The agile methodology has its origin in the software development sector more than 20 years ago, coinciding with the development of the internet. At the time, developers had to contend with ever-changing protocols as they struggled to discover and exploit new network capabilities.
Since it was difficult to predict what was going to happen in the future, they had to find alternatives to traditional planning processes. This is how agile methodology gradually emerged, a process that culminated in the " Agile Manifesto " in 2012. According to this manifesto, practitioners of agile methodology value: Validated learning against opinions and conventions. Customer-centric collaboration over silos and hierarchy. Adaptive and iterative campaigns on the "Big Bang" type. The process of discovering the customer versus static predictions. Flexible planning before rigid planning. Respond to changes instead of following a plan. Lots of little experiments instead of a few big bets.