Compared with e-commerce platforms such as Taobao and JD.com, fresh APPs have a shorter core operation path for users. When users use fresh food apps, their needs are direct and clear.
Therefore, in each link, shortening the user's payment path is the most important; secondly, in the shortest payment path, the unit price of the customer should be increased as much as possible, thereby increasing the order volume and the entire order amount of the platform.
This article will analyze the benefits of the [redemption] function of six competing APPs: Duodian, Meituan Maicai, Hema, Daily Youxian, Dingdong Maicai and Qixian.
1. Shopping Cart
The concept of shopping cart is from offline country email list to online. The easiest scenario to understand is when shopping offline, using a shopping cart to pack goods, making it easier for users to “go shopping” in the supermarket, and then go to the cashier for unified settlement.
The core function of the online shopping cart is the same. The difference is that users can perform secondary screening in the shopping cart. At this time, designing some promotional activities in the shopping cart can increase customer orders, but if the activity atmosphere is too heavy , and will also affect the user's decision to pay and settle.
Therefore, the design of the promotion activities in the shopping cart needs to take into account these kinds of issues, so as to achieve a balance.
The concept of redemption is generally that the selected goods in the shopping cart meet certain conditions, and some goods can be exchanged at a more favorable price. If the redemption threshold is not met, the user needs to be guided to collect the order first, and then make the redemption after the collected order reaches the redemption threshold.
2. Analysis of the core process of redemption
Meet the redemption conditions, guide the redemption, and return to the shopping cart. The core point of this path is to guide users to redemption.
If the redemption conditions are not met, guide the order to be collected, guide the redemption, and return to the shopping cart. The core points of this path are:
Visit the single page, add purchases to increase customer orders
After meeting the redemption conditions, guide the redemption